© Dr Dave Innovation Ltd


Dr Dave Richards delivers powerful, inspirational and transformative workshops, mentoring and consulting that help organizations grow value through a powerful convergence of strategy, psychology, and innovation. Dave’s approach is based on several decades of experience leading the creation of $ Billions of shareholder value in globally P&L responsible senior executive roles, as a cofounder of the MIT Innovation Lab, as a pioneering business psychologist, and through some interesting successes and spectacular failures as an entrepreneur and intrapreneur.

Strategy, organizational change, and start-up and innovation success rates are disappointingly low across all sectors of human enterprise. The root cause is human nature – seven specific aspects of psychology that relate to the seven key elements of enterprise strategy. These human factors undermine strategies, weaken leadership, and create ineffectual team engagement and organizational cultures. In his acclaimed book, Dave provides a systematic approach for addressing these issues. Working with the framework measurably improves success rates, drives growth, and enhances the ability of teams to create significant, strategic and sustained value. According to Roger Lacey, former Chief Strategy Officer of 3M, “The Seven Sins of Innovation elevates the thinking on this crucial subject to the highest level”.


If you want to define and achieve strategic success, profitable growth, higher valuations, a more effective culture, competitive advantage, or innovation leadership, Dave can facilitate your journey!


Farnham Common SL2 3LR, United Kingdom

Powering Innovation!

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Specific examples of engagements are as follows:

  • Strategy — the leadership team of a financial services firm developed a strategic plan in a single ‘away day’ workshop, including a powerfully motivational mission statement, a clear and compelling vision for success, specific goals, measurable objectives and KPIs, clear value propositions tied to key offerings, plans for stakeholder engagement, plus a balanced scorecard and strategic map.
  • Growth — a subsidiary of a global technology manufacturer achieved >20% sales growth (£10m above target) after only six monthly workshops focused on improving leadership team cohesion. Growth resulted from greater consistency in complex, multifunctional communications with customers.
  • Product Innovation — a startup within a multinational telecommunications firm conducted a series of away days and mentoring, resulting in transformation of the business from a money-losing hardware provider to an 80% gross margin software and hardware provider.
  • Revitalization — a mature, declining business unit won a $600m contract as a direct result of a turnaround strategy formulated during six months of stakeholder interviews and workshops.
  • Commercialization — a data analytics firm packaged and developed, through 6 workshops, a much clearer, more concise and compelling core value proposition to pitch their expertise and technology capabilities, leading to a strategic partnership with the world’s largest marketing group of companies.
  • Clarifying Purpose — a 40-person team developed, in a single workshop, a powerful new unifying mission statement that everyone felt strong ownership of, as well as individual missions, leading to measurably improved productivity and working across what had formerly been organizational silos.
  • Brand & Business Model Innovation — a collection of online and bricks-and-mortar companies involved in most aspects of human capital management sought a unifying brand, business model and growth strategy – all created based on a series of interviews, focus groups, online surveys, and competitive analyses. The company was acquired by a global player wanting to use the new brand.
  • Leadership — a local government housing authority improved internal and external service metrics based on a single leadership workshop involving a unique mix of presentation and discussion, interspersed with performances by a world class string quartet. Participants found this to be a highly engaging, memorable format, but Dr Dave usually performs without musical backing!
  • Service Excellence — a medical practice included all 45 staff in a workshop that led to redesigning their reception-waiting area, empowering non-medical staff to use greater discretion for urgent appointments, and creating a palpable enthusiasm among all staff for improving patient experience. The improvements led to measurably improved customer satisfaction and operational efficiencies.
  • Marketing — a law firm engaged all staff in a series of facilitated group discussions which helped everyone realize they have a role in marketing and ‘selling’ the value provided by the firm to its clients. The workshops led to sustained increases in sales, profits and regional market leadership.
  • Cultural Transformation — a major hospital with a highly diverse 7,000 person workforce achieved measurable improvements in productivity, patient safety and experience, staff morale and reduced staff turnover, resulting from workshops focusing on individual and organizational psychology.
  • Globalization — a chemical manufacturer facing new, stiffer competition, and therefore flat growth in its UK home market developed, in 9 half day workshops, a highly successful niche strategy to take on a US-based global player and emerging Chinese competition, entering the US and other markets.
  • Business Improvement — a mobile payments company achieved a 50% increase in valuation and a successful exit (trade sale) based on six months of engagement, focusing on strategic leadership, improved engagement of people within the business, financial management, and innovation.
  • Powering Innovation — many CEOs, MDs and other leaders have gained invaluable insights and guidance on how to create more value within their enterprises, as delivered to and experienced by customers, through a strategic framework and model for leading innovation, and for improving innovation culture and capabilities within leadership teams and wider organizations.