The Seven Sins of Innovation

A Strategic Model for Entrepreneurship

Innovation and entrepreneurship remain two of the most discussed topics in business, but research continues to show extremely low levels of success across all industry sectors and types of enterprise.

The Seven Sins of Innovation offers a psychology-based model identifying seven key determinants of success or failure for innovation and entrepreneurial endeavours. Drawing on learning experiences from the MIT Innovation Lab, and cutting-edge innovation initiatives at Nortel, 3M, and Oracle, this book demonstrates how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. It provides a guide to applying the model, finding the right external resources, and involving people effectively. Its clear 'prescriptions' are invaluable to business leaders, innovation managers, and entrepreneurs attempting to start, improve, or grow ventures of any kind.

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